This Internet advertising training session will teach you about Internet advertising channel options, how to setup and run campaigns, and ways to measure and optimize your programs.

Setting up Internet Advertising campaigns that work is like making a money machine. Advertising money in, more profit out! Unfortunately, it is much easier to setup advertising campaigns that don’t work. They can be time consuming, complicated, and very costly if done wrong.

Come to this session to learn the ways to setup and optimize Internet advertising campaigns.

This Session Covers:
– Types of paid Internet Advertising
– Creating effective ad offers & messages
– Selecting keywords and phrases to target
– Automating campaign management
– How DMFB does Internet Advertising

Presenter: Diane Pease

Date: April 22, 2015
Time: 6-9pm
Location: The Frontier Building
800 Park Offices Dr
Durham, NC 27703

To register: http://dmfb.net/internetadvertisingtraining

This blog marketing training covers how to create blog posts that get discovered and listed by search engines and motivate readers to do activities you want them to do.

Search engines list (and often give priority) to blog posts that are current and relevant to what people are searching for. Certain types of blog posts such as Question and Answer posts can attract people who are looking for your products and help convince them to buy before they even call you!

Come to this session to discover how to create more posts, faster which get people to do things that you want them to do!

This Session Covers:
– Creating blog titles that get discovered
– Key types of blog posts – announcements, “how-to,” reviews, lists, etc.
– How to use question & answer posts to build and effective blog
– Using an editorial calendar to create and coordinate your posts
– How to write content that get the reader interested
– Inserting calls to action that get readers to do something you want – submit, register, or buy!
– How DMFB does blog marketing

Presenter: TBD

Date: April 15th
Time: 6-9PM
Location: The Frontier Building
800 Park Offices Dr
Durham, NC 27703

Website development training covers setting website objectives, competitive analysis, use cases, feature requirements, web page creation, website testing, and website management.

Come to this session to discover how to create a website that people can find, use, and want to engage with.

This Session Covers:
– creating a WordPress website
– how to define pages and gather content
– changing appearance
– installing plugins that add capabilities
– managing graphics artists and developers
– key website tips (backups, security)
– how DMFB develops its website

Presenter: Terri Voltz

Date: April 8, 2015
Time: 6:00 to 9:00PM
Location: The Frontier Building
800 Park Offices Dr
Durham, NC 27703