[VIDEO] #DMFB14 Speaker Phil Buckley Discusses Paid Advertising

“Paid promotional marketing doesn’t have the ability to sit by itself anymore, says Phil Buckley, speaker at  the Digital Marketing for Business Conference – Raleigh NC, May 6-8, 2014. Phil discusses “how to integrate paid search, analytics… really all of your web marketing into one constant stream.” After all, they’re all interdependent on how each one is going to succeed.

“Once you understand that these different marketing pieces are part of a web ‘tapestry’, that’s when you can really start moving forward with a cohesive plan.”

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