Learn how to create an e-commerce store, including, as Kelly Phillips says, “the importance of mapping out every step of the process including backend processes and the customer experience.”
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See the Light with Big Data and Kathryn Robinson
Big data: It’s everywhere. How do you move beyond the noise and use big data to craft meaningful customer communications and strengthen these important relationships? Digital marketing expert Kathryn Robinson of Lumen Strategies will participate in a panel, “Data: Big, Little, How to Make it Matter” with Cisco’s Meredith Sarye and icimo’s Bryce Gartner to show you how.
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Anatomy of a Google Penalty at #DMFB14
Jenny Halasz became an SEO expert by accident, when many ad agencies weren’t looking to hire a new graduate. Fortunately, she began working in an emerging specialty as an affiliate manager and learned all the ins and outs of search engine optimization and pay per click campaigns. Now, as president and founder of JLH Marketing, a marketing and consulting firm, Jenny helps businesses develop strategies for clients through PPC, implement technical website improvements and content marketing through SEO, and give clients tools to measure success through analytics. On May 8th at 11:00, Jenny brings her expertise to DMFB in a tell all session: Revoked! A Case Study of Successful Penalty Removal.
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