Big data: It’s everywhere. How do you move beyond the noise and use big data to craft meaningful customer communications and strengthen these important relationships? Digital marketing expert Kathryn Robinson of Lumen Strategies will participate in a panel, “Data: Big, Little, How to Make it Matter” with Cisco’s Meredith Sarye and icimo’s Bryce Gartner to show you how.
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Listen to Content Strategy Podcast with #DMFB14 Speaker Dr. Amanda Sturgill
Communicators in our new digital media landscape must evolve. They must leverage digital tools and targeted messaging to reach and engage customers and educate and mobilize ambassadors within their organizations to do the same.
Elon University professor Amanda Sturgill, a speaker at the Digital Marketing for Business Conference, says communicators must avoid asking colleagues for content just for the sake of having content. “It is important people within the organization understand how the content solves a problem,” she says.
Kevin Anselmo, higher education communications consultant, interviews Dr. Sturgill in his For Immediate Release on Higher Education podcast series. Download the MP3 file (34.9 Mb, 36:17). In the interview, Dr. Sturgill addresses:
- The importance of thinking through strategy before content.
- How to ensure engagement from the organization.
- The keys to helping people within the organization understand measurement.
The interview serves as a snapshot for some of the topics Dr Sturgill will address in her Content Strategy for Small Organizations session to be held on May 8 at 3 PM.
Register for Digital Marketing for Business today!
Amanda Sturgill teaches classes in writing, general studies and the interactive media graduate program at Elon University. A Ph.D. graduate of Cornell University, she has professional experience in newspaper journalism and marketing communications. Her research focuses on the intersection of education and community-based work, the relationship of religion and media and on new technologies and the news. You can follow her on Twitter @DrSturg.
Podcast: Play in new window | Download
I, Robot! Marketing Automation at #DMFB14
If you aren’t using marketing automation you are behind the curve. But it’s not too late to catch up! Join Hassan Bawab on May 7th at 2pm at the Digital Marketing for Business conference.
As part of the #DMFB14 expert track, Effectiveness of Marketing Automation on Digital Marketing is sure to help you drive content marketing for lead generation. Hassan Bawab, CEO of Magic Logix in Dallas, specializes in customized marketing automation solutions for businesses worldwide. Learn about the relationship between marketing automation and improved conversion rates, SEO and social media. Be sure to automate a calendar reminder for this!
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