Leave a Comment

Protect Your Digital Media Rights at #DMFB14

David Adler has an important message for businesses: brands are NOT protecting themselves online.  In his #DMFB14 session, Online Marketing: Trends in Behavioral Advertising, the attorney, entrepreneur and founder of Adler Law Group will tell you why. David specializes in helping businesses protect their information technology, ecommerce and intellectual property. And, on May 7th at 11:00 AM at the Digital Marketing for Business Conference, he’ll explain why many companies are still clueless about the risk their business is exposed to online.

We asked David for a preview of his session.

Q: How are businesses putting themselves at risk online?

Early in my career, I worked with a small family-owned stationary store. It was early in the “dot-com” boom and the company had spent close to $1,000,000 with a software/web developer building and ecommerce store. They never had a signed agreement with the developer. Everything was a handshake. About six months after the project ended, the client learned that the developer had sold the same web site infrastructure to a competitor. They were livid. Turns out, without a written agreement about who owns what intellectual property rights, the web developer was free to claim ownership in the software and sell it third-parties. Copyright law is a very nuanced subject, especially when it comes to technological innovations. It was an expensive lesson for the client and underscored for me the risk of this new online business realm as well as the need for professional advisers who understand what’s at stake and can guide clients accordingly.

Q: What is important to know about digital business?

A: Digital business, and the laws that govern it, are always evolving. New innovations, methods and platforms create new risks. Now more than ever, executives and businesses need seasoned professional advisors who understand the landscape, follow legal developments and can help businesses create strategies to deal with risks and uncertainties. Only with proper planning and an understanding of the legal and regulatory environment will they be able to profit form these new opportunities.

Q: What other trends do you see in marketing and digital business?

A: An important trend for 2014 is curated content, content marketing and personalized advertisements, which presents even more reasons for legislators and industry to increase scrutiny. Another trend is the increased discussion about online privacy. In a world where people share everything without thinking, instantaneously, what does it mean to have digital privacy?

To get—or stay—ahead of the curve when it comes to digital business, register for Digital Marketing for Business today!

Leave a Comment

[VIDEO] #DMFB14 Speaker Phil Buckley Discusses Paid Advertising

“Paid promotional marketing doesn’t have the ability to sit by itself anymore, says Phil Buckley, speaker at  the Digital Marketing for Business Conference – Raleigh NC, May 6-8, 2014. Phil discusses “how to integrate paid search, analytics… really all of your web marketing into one constant stream.” After all, they’re all interdependent on how each one is going to succeed.

“Once you understand that these different marketing pieces are part of a web ‘tapestry’, that’s when you can really start moving forward with a cohesive plan.”

• Watch the video
• Learn more about Phil Buckley
• Check out the conference

Register for Digital Marketing for Business today!

Leave a Comment

Learn From Google+ Star Jesse Wojydlo at #DMFB14

Jesse Wojdylo has a problem many of us hope to have:  more than half a million followers on social media. But managing that enormous following required a new view of his business and of his life. In the #DMFB14 session, How the Google+ Suggested User List Changed My Business on May 8th at 2:00 PM, Wojdylo will share his experience and tips. The man who once changed his career as a retail manager by Googling: “How to make money online” is now the successful owner of Wojdylo Social Media, a content creation and marketing company, consulting with businesses on how to expand their web presence through search and social media.

We asked for a few insights prior to his session.

Q: What’s the most important thing an attendee will learn from your session?

A: How Google+ can drastically change your life! There are plenty of great reasons to be on Google+. If you’re looking to become known in your field, recognized as a thought leader or want to establish a respected network, Google+ is a great way to do it. I have had the opportunity to meet Tiger Woods, Sports Illustrated swimsuit models and have also helped run a Google Hangout for President Obama.

Q: What’s the key to being successful in social media?

A: See what everyone else is doing on social media and do the exact opposite. That is when you will have success.

If you have questions about expanding your social media presence, get insight from the expert in this session by registering for Digital Marketing for Business today!