Big data: It’s everywhere. How do you move beyond the noise and use big data to craft meaningful customer communications and strengthen these important relationships? Digital marketing expert Kathryn Robinson of Lumen Strategies will participate in a panel, “Data: Big, Little, How to Make it Matter” with Cisco’s Meredith Sarye and icimo’s Bryce Gartner to show you how.
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Anatomy of a Google Penalty at #DMFB14
Jenny Halasz became an SEO expert by accident, when many ad agencies weren’t looking to hire a new graduate. Fortunately, she began working in an emerging specialty as an affiliate manager and learned all the ins and outs of search engine optimization and pay per click campaigns. Now, as president and founder of JLH Marketing, a marketing and consulting firm, Jenny helps businesses develop strategies for clients through PPC, implement technical website improvements and content marketing through SEO, and give clients tools to measure success through analytics. On May 8th at 11:00, Jenny brings her expertise to DMFB in a tell all session: Revoked! A Case Study of Successful Penalty Removal.
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Social Media Marketing at #DMFB14
Attend Social Media Marketing – What Works, How to Measure It, and How to Manage It on May 6, 2014, to learn about the social media marketing options available to business managers, how to manage and optimize campaigns, and measure results. Kim Adamof of Raleigh Inbound Marketing will present. The session is being held on day 1 of the Digital Marketing for Business Conference in Raleigh, NC.
Social media presents both enormous rewards — and some risks. Businesses can use social media, SEO, and content strategies to target customers with branded messages, generating leads and closing business.
Conversely, business managers who embark on social media programs without set goals can find that they are extremely time-consuming. Social media marketing programs can also increase risk as they enable customers to post negative comments about products and services.
Kim Adamof is an inbound marketing expert who helps businesses turn disjointed marketing efforts into smooth connected campaigns with a strong call to action. She creates content that attracts target audiences to websites and captures more customers. Her system combines Internet marketing, social media, SEO, and content strategies to maximize branded messages for greater lead generation.
Learn more about Kim at http://raleighinboundmarketing.co/ and @kadamof.
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