Leave a Comment

[VIDEO] IMBM Speaker Interview | Lawrence Harte | Internet Marketing Basics

Attend the Digital Marketing for Business Conference – Raleigh NC, May 6-8, 2014, to learn the basics of internet marketing including, as Lawrence Harte says, “the three key reasons why businesses should do internet marketing.” Watch this video to see why Lawrence says internet marketing is a“dynamic communications channel.”

• Watch the video
• To learn more about Lawrence Harte visit QIC Learning
• To see a list of sessions, workshops, or to register, visit the Digital Marketing for Business website

Leave a Comment

Social Media Marketing at #DMFB14

Attend Social Media Marketing – What Works, How to Measure It, and How to Manage It  on May 6, 2014, to learn about the  social media marketing options available to business managers, how to manage and optimize campaigns, and measure results. Kim Adamof of Raleigh Inbound Marketing will present. The session is being held on day 1 of the Digital Marketing for Business Conference in Raleigh, NC.

Social media presents both enormous rewards — and some risks. Businesses can use social media, SEO, and content strategies to target customers with branded messages, generating leads and closing business.

Conversely, business managers who embark on social media programs without set goals can find that they are extremely time-consuming.  Social media marketing programs can also increase risk as they enable customers to post negative comments about products and services.

Kim Adamof is an inbound marketing expert who helps businesses turn disjointed marketing efforts into smooth connected campaigns with a strong call to action. She creates content that attracts target audiences to websites and captures more customers. Her system combines Internet marketing, social media, SEO, and content strategies to maximize branded messages for greater lead generation.

Learn more about Kim at http://raleighinboundmarketing.co/ and @kadamof.

Register for Digital Marketing for Business today!

Leave a Comment

On the Move: Designing for the Mobile Customer @ #DMFB14

Want to learn how to do quality design for mobile devices, including smartphones, tablets, and phablets?

Attend the Digital Experiences & The Mobile Customer session, part of the Enterprise Track at the Digital Marketing For Business Conference (#DMFB14) to learn how to sculpt a solid UX by putting the mobile customer first.  These days, more than ever before, customers will bounce off of a landing page in seconds if they don’t like what they see.  Learn how to build solid requirements,  harness the power of Android and Apple operating systems, and keep the customer always at the forefront of your mind as you design for mobile platforms.

During this session you learn how to:

  • Identify important customer needs that must be considered in your mobile marketing plan and responsive web design
  • Leverage innovative technologies to help you reach your customer more effectively
  • Avoid making the same mistakes over and over

About the Presenter:

Joe Johnston has 13 years of UX experience.  Currently, he works for Universal Mind and specializes in delivering consumer-grade enterprise applications, interactive software applications for the web, desktop, kiosks, and mobile and embedded devices.  Joe is a member of the Grand Rapids chapter of IxDA.  Joe’s talk will be on May 8, 2014 at 1 PM. Connect with Joe on LinkedIn and follow Joe on Twitter.

To attend this session, register for Digital Marketing for Business today!