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How to Use Google+ to Market Your Business at #DMFB14

Want to use digital marketing with Google + for your small business, but just don’t know where to start? Come to the session, Google+ for Small Biz: The Baker, the Landscaper, The Lasik Eye Surgeon and You on May 8th at 9 a.m. to learn! This session is part of the Digital Marketing for Business conference being held in Raleigh May 6-8, 2014.

Using lessons from David Amerland’s book, Google Semantic Search, session leader Pepper Oldziey of Peppergraphics Design Studio walks through the book’s stories of success for small businesses. Find out how the baker, landscaper and Lasik eye surgeon play a role in your marketing strategy.

In addition, discover:

  • Which search engine actions will give your business the most success
  • What issues and key items you must understand in order to be successful
  • How to use Google+ for authorship strategy

At the end of the session, you’ll have a few minutes to use these new lessons and immediately start planning strategy for your business. If you’re thinking of using Google+ for your business, you’ll want to attend this session.

Register for Digital Marketing for Business today!

 

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5 Reasons to Attend Social Media for Healthcare at #DMFB14

Healthcare marketing has come to the fore with the Affordable Care Act. Learn how to leverage online marketing, but protect your brand’s reputation with the Social Media Reputation for Healthcare session at the Digital Marketing For Business (DMFB) conference.  The session will be copresented by Janet Kennedy and Tonya Rucker, both partners at Get Social Health.

Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook page, 84 million Americans have a LinkedIn Account, and 41 million check their profiles daily. This is a huge level of opportunity to connect and engage the patient community.

But this opportunity comes with a huge downside risk. Any patient contact must be done properly occurring to HIPPA and privacy laws. Healthcare leaders and staff must weigh the benefits of the opportunities against the risks created by for violations of privacy and security, in addition to damaged company reputations. Your online reputation is huge and will follow you everywhere you go. Learn how to professionally manage it. 

Attendees will learn about:

  • Best practices in managing a social media strategy in a regulated healthcare environment
  • Examples of social media HIPAA or reputation violations
  • Strategies in planning a social media policy

Top 5 reasons to attend

  • You want to learn about the trends in social media, best practices and compliance for healthcare professionals.
  • You want to learn how to be proactive instead of reactive.
  • You have great content to post, but are not sure where to post it online.
  • You have a problem with one of your medical team’s social media accounts, but are not sure what steps to take to correct it.
  • You want to learn what your patients are looking for online to make your marketing more effective.

Register to attend #DMFB14 now! 

 

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Mark Traphagan – Content Marketing Expert at #DMFB14

Speaker Spotlight Series

Content marketing isn’t just a fad; not just the next marketing buzz term that you won’t care about next year. Properly understood, it is the heart and soul of your online marketing.

Mark Traphagen

Mark Traphagen

Perhaps the biggest buzzword in the digital marketing world since social media, everyone recommends it. Everyone thinks they ought to be doing it. But at the same time, a growing number of observers and pundits are declaring that the easy entry days of content marketing may already be over (if there ever really were such days). Some are beginning to talk about “content shock” or a “content glut.” The fear is with so many piling on the content marketing craze, consumers and prospects will become “content blind.”

Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, a Boston-based national digital marketing agency. He is responsible for building the online reputation, authority, and visibility of the Stone Temple Consulting brand, as well as consulting with Stone Temple clients. He is widely recognized as an expert on Google Authorship, and has over 80,000 followers on Google+!

He got his start in a small independent book store in Philadelphia that was getting killed by Amazon. When the manager tasked him with taking the business online, based on nothing more than his deep qualification of “being a guy who likes to blog”, he was thrown into the world of online marketing. He learned quickly, and in two years had built a store and an online presence that was actually competing well in its niche market.

One of Mark’s pet peeves is “people who think it [content marketing] can be done effectively with the right set of tactics or tips”. I can smell that belief when I read their content. Effective content marketing, as with any marketing discipline, can’t be reduced to a set of tricks. Anyone who thinks it’s about “creating list posts” or “posts of a certain word count” or “all about the keywords” is missing the boat big time, and not doing their business any good.”

When you attend Mark’s session – How Not to Be the Next Online Content Marketing Casualty, you’ll learn why content marketing is essential to building your brand online, why so many fail at it, and how to build an effective strategy to be one of the success stories. Come ready to be both inspired and educated in the world of effective content marketing for your business.

Register now!