The Digital Marketing for Business Conference
Where Marketing Solutions are Shared
John Gagnon – Microsoft Bing
John Gagnon is a Bing Ads Evangelist at Microsoft. He has worked for both Bing Ads and Google AdWords, and is a frequent speaker for Marketing conferences including SES, SMS, and others.
He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small business like garage door repair shops that are just getting started.
Pepper Oldziey is a graphic designer with a passion for coding in a way that enhances design, content and search engine readability. Through her company, Peppergraphics, she also helps businesses with branding and marketing strategy. On May 8th at 9:00 a.m., in the Digital Marketing For Business session, Google+ for Small Biz: the Baker, the Landscaper, the Lasik Eye Surgeon and You, she’ll pass on her expertise to help you create a strategy to effectively understand the strategies you need to use Google+ for your business.
We asked Pepper a few questions about the upcoming session.
Q: Why do we need to learn about Google+?
A: Well, if you want to be visible on the search engine, you need to know what Google hopes to learn about you and where they will try to find this information. If you provide it then they will know where to put you online. If you didn’t notice that Google changes the search engine a year ago and the techniques for working with it successfully have completely changed, then this is the time to check it out, learn what you can do for success, and get started.
Q: Do we really need to know how to do this ourselves? Can’t we hire someone?
A: It’s important to at least be familiar with the process, even if you hire someone to take care of your site for you. One year I assisted four different small businesses to recover from cheating web developers and designers who said they know what they were doing who said they knew SEO, and destroyed the budgets of these dear folks. It makes my heart so sad. We don’t need to be lying to or cheating each other. Four clients in a row, local clients, had been cheated like this. I gave them new websites and clean code and good on-site SEO to help them recover. And I taught them how to avoid such scams in the future.
Q: You work with a variety of clients, from businesses to nonprofits to help them get noticed on the web. What motivates you?
A: I love helping people find out the secrets, avoid getting scammed, and learn how to do things wisely themselves. I feel good when I can help people with usable skills and techniques. I also love good design, love doing it everyday, and am fascinated by learning new technology all the time.
To find out more about Google+ and how it can enhance your small business, register for Digital Marketing for Business today!
Want to learn how to do quality design for mobile devices, including smartphones, tablets, and phablets?
Attend the Digital Experiences & The Mobile Customer session, part of the Enterprise Track at the Digital Marketing For Business Conference (#DMFB14) to learn how to sculpt a solid UX by putting the mobile customer first. These days, more than ever before, customers will bounce off of a landing page in seconds if they don’t like what they see. Learn how to build solid requirements, harness the power of Android and Apple operating systems, and keep the customer always at the forefront of your mind as you design for mobile platforms.
During this session you learn how to:
About the Presenter:
Joe Johnston has 13 years of UX experience. Currently, he works for Universal Mind and specializes in delivering consumer-grade enterprise applications, interactive software applications for the web, desktop, kiosks, and mobile and embedded devices. Joe is a member of the Grand Rapids chapter of IxDA. Joe’s talk will be on May 8, 2014 at 1 PM. Connect with Joe on LinkedIn and follow Joe on Twitter.
To attend this session, register for Digital Marketing for Business today!
