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[VIDEO] #DMFB14 Speaker Phil Buckley Discusses Paid Advertising

“Paid promotional marketing doesn’t have the ability to sit by itself anymore, says Phil Buckley, speaker at  the Digital Marketing for Business Conference – Raleigh NC, May 6-8, 2014. Phil discusses “how to integrate paid search, analytics… really all of your web marketing into one constant stream.” After all, they’re all interdependent on how each one is going to succeed.

“Once you understand that these different marketing pieces are part of a web ‘tapestry’, that’s when you can really start moving forward with a cohesive plan.”

• Watch the video
• Learn more about Phil Buckley
• Check out the conference

Register for Digital Marketing for Business today!

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1 Tix Left 4 #DMFB14 Dinner with Cait Vlastakis Smith and Steve Floyd

Join UX and content marketing strategist Cait Vlastakis Smith and CEO of AXZM Steve Floyd for barbecue at The Pit for a #DMFB14 speaker dinner on Tuesday, May 6, 2014, at The Pit in Raleigh, NC. You must be a registered attendee of the Digital Marketing for Business conference in Raleigh, NC, to attend this event.

A celebration of all of the great culinary offerings of the Old North State, The Pit has made a name for itself as the destination for the state’s signature cuisine – barbecue. Location: 328 W. Davie St., Raleigh, NC 27605.

Register for Digital Marketing for Business today!

 

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On the Move: Designing for the Mobile Customer @ #DMFB14

Want to learn how to do quality design for mobile devices, including smartphones, tablets, and phablets?

Attend the Digital Experiences & The Mobile Customer session, part of the Enterprise Track at the Digital Marketing For Business Conference (#DMFB14) to learn how to sculpt a solid UX by putting the mobile customer first.  These days, more than ever before, customers will bounce off of a landing page in seconds if they don’t like what they see.  Learn how to build solid requirements,  harness the power of Android and Apple operating systems, and keep the customer always at the forefront of your mind as you design for mobile platforms.

During this session you learn how to:

  • Identify important customer needs that must be considered in your mobile marketing plan and responsive web design
  • Leverage innovative technologies to help you reach your customer more effectively
  • Avoid making the same mistakes over and over

About the Presenter:

Joe Johnston has 13 years of UX experience.  Currently, he works for Universal Mind and specializes in delivering consumer-grade enterprise applications, interactive software applications for the web, desktop, kiosks, and mobile and embedded devices.  Joe is a member of the Grand Rapids chapter of IxDA.  Joe’s talk will be on May 8, 2014 at 1 PM. Connect with Joe on LinkedIn and follow Joe on Twitter.

To attend this session, register for Digital Marketing for Business today!