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Social Media Marketing at #DMFB14

Attend Social Media Marketing – What Works, How to Measure It, and How to Manage It  on May 6, 2014, to learn about the  social media marketing options available to business managers, how to manage and optimize campaigns, and measure results. Kim Adamof of Raleigh Inbound Marketing will present. The session is being held on day 1 of the Digital Marketing for Business Conference in Raleigh, NC.

Social media presents both enormous rewards — and some risks. Businesses can use social media, SEO, and content strategies to target customers with branded messages, generating leads and closing business.

Conversely, business managers who embark on social media programs without set goals can find that they are extremely time-consuming.  Social media marketing programs can also increase risk as they enable customers to post negative comments about products and services.

Kim Adamof is an inbound marketing expert who helps businesses turn disjointed marketing efforts into smooth connected campaigns with a strong call to action. She creates content that attracts target audiences to websites and captures more customers. Her system combines Internet marketing, social media, SEO, and content strategies to maximize branded messages for greater lead generation.

Learn more about Kim at http://raleighinboundmarketing.co/ and @kadamof.

Register for Digital Marketing for Business today!

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Google+ Your Business at #DMFB14

Pepper Oldziey is a graphic designer with a passion for coding in a way that enhances design, content and search engine readability. Through her company, Peppergraphics, she also helps businesses with branding and marketing strategy. On May 8th at 9:00 a.m., in the Digital Marketing For Business session, Google+ for Small Biz: the Baker, the Landscaper, the Lasik Eye Surgeon and You, she’ll pass on her expertise to help you create a strategy to effectively understand the strategies you need to use Google+ for your business.

We asked Pepper a few questions about the upcoming session.

Q: Why do we need to learn about Google+?

A: Well, if you want to be visible on the search engine, you need to know what Google hopes to learn about you and where they will try to find this information. If you provide it then they will know where to put you online. If you didn’t notice that Google changes the search engine a year ago and the techniques for working with it successfully have completely changed, then this is the time to check it out, learn what you can do for success, and get started.

Q: Do we really need to know how to do this ourselves? Can’t we hire someone?

A: It’s important to at least be familiar with the process, even if you hire someone to take care of your site for you. One year I assisted four different small businesses to recover from cheating web developers and designers who said they know what they were doing who said they knew SEO, and destroyed the budgets of these dear folks. It makes my heart so sad. We don’t need to be lying to or cheating each other. Four clients in a row, local clients, had been cheated like this. I gave them new websites and clean code and good on-site SEO to help them recover. And I taught them how to avoid such scams in the future.

Q: You work with a variety of clients, from businesses to nonprofits to help them get noticed on the web. What motivates you?

A: I love helping people find out the secrets, avoid getting scammed, and learn how to do things wisely themselves. I feel good when I can help people with usable skills and techniques. I also love good design, love doing it everyday, and am fascinated by learning new technology all the time.

To find out more about Google+ and how it can enhance your small business, register for Digital Marketing for Business today!

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Protect Your Digital Media Rights at #DMFB14

David Adler has an important message for businesses: brands are NOT protecting themselves online.  In his #DMFB14 session, Online Marketing: Trends in Behavioral Advertising, the attorney, entrepreneur and founder of Adler Law Group will tell you why. David specializes in helping businesses protect their information technology, ecommerce and intellectual property. And, on May 7th at 11:00 AM at the Digital Marketing for Business Conference, he’ll explain why many companies are still clueless about the risk their business is exposed to online.

We asked David for a preview of his session.

Q: How are businesses putting themselves at risk online?

Early in my career, I worked with a small family-owned stationary store. It was early in the “dot-com” boom and the company had spent close to $1,000,000 with a software/web developer building and ecommerce store. They never had a signed agreement with the developer. Everything was a handshake. About six months after the project ended, the client learned that the developer had sold the same web site infrastructure to a competitor. They were livid. Turns out, without a written agreement about who owns what intellectual property rights, the web developer was free to claim ownership in the software and sell it third-parties. Copyright law is a very nuanced subject, especially when it comes to technological innovations. It was an expensive lesson for the client and underscored for me the risk of this new online business realm as well as the need for professional advisers who understand what’s at stake and can guide clients accordingly.

Q: What is important to know about digital business?

A: Digital business, and the laws that govern it, are always evolving. New innovations, methods and platforms create new risks. Now more than ever, executives and businesses need seasoned professional advisors who understand the landscape, follow legal developments and can help businesses create strategies to deal with risks and uncertainties. Only with proper planning and an understanding of the legal and regulatory environment will they be able to profit form these new opportunities.

Q: What other trends do you see in marketing and digital business?

A: An important trend for 2014 is curated content, content marketing and personalized advertisements, which presents even more reasons for legislators and industry to increase scrutiny. Another trend is the increased discussion about online privacy. In a world where people share everything without thinking, instantaneously, what does it mean to have digital privacy?

To get—or stay—ahead of the curve when it comes to digital business, register for Digital Marketing for Business today!