Leave a Comment

Blogging Your Business to Online Success at #DMFB14

A blog for a small business helps create your brand, establishes you as an expert authority and increases visibility and traffic. But all successful blogs have a well-thought out strategy. Find out how to develop a strategy that works for your company at  How to Blog for Your Small Business on May 8th at 11:00. Digital strategist Kate Hash of Hash Consulting will present.

In this session, you’ll learn how to:

  • Define the true purpose for your blog
  • Identify your audience and their needs
  • Create an editorial vision and plan that suits your purpose and audience
  • Set realistic and measurable goals for your blog
  • Develop a sustainable and long-lasting blog presence

Kate Hash specializes in helping small and medium-sized businesses find their voice online. If you’re ready to start or improve your business blog and want to make sure you get it right, this session is for you.

Register for Digital Marketing for Business today!

Leave a Comment

Plan Your Way to Content Marketing Success at #DMFB14

Posting content haphazardly will not push your small business forward. Instead, you must create a content marketing strategy, or plan, that will help you achieve your sales and revenue goals.

At the Digital Marketing for Business Conference you’ll learn how to create and execute a plan that will deliver winning results, while avoiding  search engine and social media penalties. 

This session will guide you through the process of creating a content marketing plan, allocating responsibilities, and executing it consistently. Our presenter will review a sample content marketing plan, along with the key tips for how to deploy it at your company

Want to attend the session?  Register for DMFB.

 

Leave a Comment

Use White Papers to See Green at #DMFB14

Creating content for small business marketing is challenging, even when it’s just blog posts.  But white papers and eBooks are valuable forms of content that should be part of a small business owner’s plan.

Here’s why:  68% of tech businesses use white papers to generate leads and move buyers through the sales funnel. Good whitepapers generate 5 to 10 qualified leads per month.

Producing white papers and ebooks can be time consuming and costly. After all that work and money, you still run the risk of poor results. Learn how to create, deploy, and leverage these tools for maximum value at the White Paper and eBook Marketing session on May 6. This informative workshop is part of the Digital Marketing for Business Conference being held May 6-8 in Raleigh.

Choosing topics, getting experts to provide content, and rewriting the content that engages readers  is not simple. Never fear: There are some key tactics you can use to find topics that generate qualified leads, simple interview processes for experts, and copywriting methods that you can use.

Learn how to put white papers and books to work in your business. Register for DMFB.