How to Measure Your Integrated Marketing Efforts and Report Data

Date: 5/13/2015
Start Time: 11:00:00
End Time: 11:50:00
Session Number: 303

Speaker(s): Christina Motley

Participants will learn how to use data effectively to measure marketing efforts across branding, lead generation, social media and public relations. The amount of data is overwhelming today, yet it is a business’ most valuable asset. It allows us to expand our knowledge, validates our business models, formulates marketing strategies, provides benchmarks for KPIs, tracks performance, reveals gaps and missed opportunities and informs mission-critical decisions that impact the bottom line. Participants will walk away with best practices as well as practical and real-world insights about how to make data work for them to grow their business. This interactive session will involve the audience by asking for questions and case studies.