You may know the target audience, but do you have the ear — and the sponsorship — of key decision makers? If you have ever had trouble getting buy-in for content marketing strategy and messaging then you need to hear Steve Floyd at 9 am on May 8 at the Digital Marketing for Business conference.
Join the conversation! We’ll be having at #Twitterchat with Steve on Friday, April 25th, at 1 PM. #DMFB14
Check out Steve’s SlideShare deck.
As part of the DMFB expert track, Selling Guns to Gandhi: The Art of Content Buy-In tackles the sell before the sell. Decision makers are focused on the bottom line and staying competitive. Learn how to bring them back to the message that matters to the customer. Steve Floyd, founder/CEO of AXZM hails from Dallas to bring you actionable tips, tactics and real world use cases for selling strategic content. And if anyone can sell a gun to Gandhi, it would be a Texan!
Leave a Reply