Healthcare marketing has come to the fore with the Affordable Care Act. Learn how to leverage online marketing, but protect your brand’s reputation with the Social Media Reputation for Healthcare session at the Digital Marketing For Business (DMFB) conference. The session will be copresented by Janet Kennedy and Tonya Rucker, both partners at Get Social Health.
Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook page, 84 million Americans have a LinkedIn Account, and 41 million check their profiles daily. This is a huge level of opportunity to connect and engage the patient community.
But this opportunity comes with a huge downside risk. Any patient contact must be done properly occurring to HIPPA and privacy laws. Healthcare leaders and staff must weigh the benefits of the opportunities against the risks created by for violations of privacy and security, in addition to damaged company reputations. Your online reputation is huge and will follow you everywhere you go. Learn how to professionally manage it.
Attendees will learn about:
- Best practices in managing a social media strategy in a regulated healthcare environment
- Examples of social media HIPAA or reputation violations
- Strategies in planning a social media policy
Top 5 reasons to attend
- You want to learn about the trends in social media, best practices and compliance for healthcare professionals.
- You want to learn how to be proactive instead of reactive.
- You have great content to post, but are not sure where to post it online.
- You have a problem with one of your medical team’s social media accounts, but are not sure what steps to take to correct it.
- You want to learn what your patients are looking for online to make your marketing more effective.
Register to attend #DMFB14 now!
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