Attend the Building Your Online Brand through Customers session to learn how to harness your customers’ normal online conversations and turn them into conversions. It’s not a secret: having a positive online presence is important. People used to talk at their back fence and share details on brands they liked. Now they talk online. Your customers are not only listening to what their online connections have to say: They are also using their opinions to make purchasing decisions. Building Your Online Brand will be presented by Casie Gillette on May 8th, 2014 at 11 am at the Digital Marketing for Business Conference in Raleigh, NC.
Attend Casie’s session to learn how:
- Word of mouth and social media is impacting purchasing decisions
- Other companies are using customers for content, links and more
- To get your customers talking positively about your company
- To calculate the ROI from these conversions
Register for Digital Marketing for Business today!
Casie will also be participating in a #Twitterchat with @digital4biz on Monday, May 28th, at 1 PM. Join the conversation at #DMFB14.
Casie Gillette is the Director of Online Marketing at KoMarketing Associates, a B2B Online Marketing firm in Boston, MA. She has been in the search industry for over eight years, working on both the agency side and in-house. Casie has been responsible for developing and implementing online marketing strategies for both small businesses and Fortune 500 companies. Casie regularly speaks about search, social, content, and branding at conferences across the country and can be found writing for various marketing publications as well.
Follow Casie on Twitter, Connect with her on LinkedIn, or subscribe to her company blog.
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