Master Session List
Pretty schedule PDF – Download Schedule
Wednesday – 13 May 2015
John Gagnon Keynote – Digital Marketing – 1 – K – John Gagnon
9:00 – 9:50 AM
How to Use Your Story to Create Your Marketing Plan and Strategy – 101 – EN – Caitlin Clinard
Your Reputation Monitoring, Enhancement and Management On and Off the Internet – 201 – EX: Workshop – Martin Brossman
250,000 and Counting: Marketing and Monetization with Online Courses – 301 – SB – Mark Lassoff
The Power of Video Marketing – 401 – V – Paulo Simoes
Website Design with UX in Mind – 501 – WP – Melissa Eggleston
10:00 – 10:50 AM
Twitter Chats – How to Build Your Own Tribe – 102 – EN – Vernetta Freeney
How Google’s Rich Answers in Search is Changing the SEO Landscape – 202 – EX – Eric Enge
Make Money With Events: How to Generate Leads and Shorten your Sales Cycle – 302 – SB – Audra Hildenbrand
Make Video On A Shoe String Budget – 402 – V – Alex Ferguson
Are you “uncategorized”? Organize Your Blog with the Proper Use of Categories and Tags – 502 – WP – Terri Voltz
11:00 – 11:50 AM
The Secrets to how a Tech Startup Got Nationwide PR – 103 – EN – James Kotecki
Creating Million Dollar Deals with your LinkedIn pipeline – 203 – EX – Julbert Abraham
How to Measure Your Integrated Marketing Efforts and Report Data – 303 – SB – Christina Motley
The Basics of Video for Businesses: How to get it and where it goes – 403 – V – Cramer Gallimore
WordPress Theme Customization – 503 – WP – Victor Font
12:00 – 1:00 PM – Lunch
1:00 – 1:50 PM
Adaptive Search Marketing.. How to evolve with Google for long-term rankings stability! – 104 – EN – Jake Bohall
How to Use Authority Marketing to Grow Your Business – 204 – EX – T. Allen Hanes
How to Track Social Media Efforts Using Free Analytics Tools – 304 – SB – Jonathan Albright
Learn about the “Secret Ingredient” to Spicing Up Annual Reports (Pssst its Video) – 404 – V – Kim Brame
Creating an eCommerce store with WordPress – 504 – WP – Steve Mortiboy
2:00 – 2:50 PM
The 5 Principles and 7 Tools Essential to Building Leads – 105 – EN – Louis Gudema
Using Google+ to Do an End Run Around Your Competition – 205 – EX – Mark Traphagen
3 Proven Steps to Make More in the Next 30 Days. – 305 – SB: Workshop – Tiffany Largie
Local Television Advertising to Boost your Digital Brand – 405 – V – Melissa St. John and Neal Isaacs
WordPress Performance Optimization – 505 – WP – Peter Baylies
3:00 – 3:50 PM
How a Local Bank Became a Content Marketing Powerhouse – 106 – EN – Lars Bredahl
Personal Branding on Steriods – building a powerful online image to attract new clients – 206 – EX – Kim Adamof
How to Make Money Using Amazon FBA – 306 – SB – Jason Jehorek
How I Built 3 Multi-Million Dollar Businesses Using Video Marketing – 406 – V – Jace Vernon
4:00 – 4:50 PM
Internet Advertising Panel – 107 – EN – Diane Pease (panel leader), John Paul Sherman, Matthew Barker, and Jon Parks
Offline is the New Online: Understanding Link Buidling in Today’s World – 207 – EX: Workshop – Cole Watts
Social Media Marketing Panel – 307 – SB – Wendy Coulter (panel leader), Elyse Archer, Richard Avirette, Chuck Hester, David Williams, and Tobi Bowen
Video SEO Panel – 407 – V – Frank Jones (panel leader), Bill Daubenmier, James Pate, Patrick Stox, and Kyle Sutton
5:40 – 8:30 PM
Marketing Casino Night – Gaming, Networking, and Prizes
Thursday – 14 May 2015
8:00 – 8:50 AM
Keynote – Digital Marketing – 2 – K – David Giannetto
9:00 – 9:50 AM
Cost Effective Ways to Build Your Brand with Messages that Resonate – 108 – EN – Jeanne Frazer
Content is King Establishing a Global Content Strategy for Audience Engagement – 208 – EX – Lacey Senko and Dirk Nicol
Getting Users from Pinterest to Your Small Business Website – 308 – SB – Sharon Dawson
Internet Television Advertising – 408 – V – Lawrence Harte
WordPress SEO – 508 – WP – Jake Aull
10:00 – 10:50 AM
Frenemies to Friends: Real Tips for Crossing the Sales & Marketing Divide – 109 – EN – Courtney Wilson
Boosting SEO Using Link Reclamation Strategy – 209 – EX – Patrick Stox
Instagram and Snapchat: Marketing to Millennials – 309 – SB – Justin Lafazan
New Video Editing Tools: Final Cut Pro X Is King. – 409 – V – Scott Markowitz
The Best Forms Plugins for Your WordPress Website & How to Use Them – 509 – WP – Andi Ferguson
11:00 – 11:50 AM
How to Redesign Your Website to be Mobile Friendly – 110 – EN – Pepper Oldziey
Integrate Your CRM to Become a Unified Marketing Platform – 210 – EX – Edward Swiderski
Make your Business Wikipedia Official: Insider Tips, Tricks and Strategies – 310 – SB – Frank C. Jones and Kasey Baker
Video for Real Businesses: Getting ROI for Your Video Investment – 410 – V – Laura Faughtenberry and panel
Website Accessibility: It’s not just a good idea, it’s the law – 510 – WP – David Minton and Stephen Pashby
12:00 – 1:00 PM – Lunch
1:00 – 1:50 PM
How to Write a 90 Day Marketing Strategy in 90 Minutes – 111 – EN – Kieran Wilson
How Long-Form LinkedIn Posts Are Your Best ROI for Content Marketing – 211 – EX – Thea Neal
6 Step System to Increase Your Profits 227% (or more) Right Now! – 311 – SB: Workshop – Rich Creal
Webinars: Integrating with Social Media, New Tools, and Repurposing Content – 411 – V – Alice Fuller
Mobile Responsive Design – 511 – WP – Carson Longo
2:00 – 2:50 PM
10 Things to Know About Email Marketing Now – 112 – EN – Lisa Jeffries
10 Things Big Data Tells Us About Digital Ads – 212 – EX – Stacy Griggs
Fast Track the Launch and Marketing of Your Non-Profit for Under $500 – 312 – SB – Gavin Smith
Video Production – 412 – V – Scott Rucci
Build a WordPress Site on Amazon Web Services Using the Free Tier – 512 – WP – Chris Duke
3:00 – 3:50 PM
Content Marketing: Creating a Promotion Plan that Works – 113 – EN – Casie Gillette
Demystifying Beacons: What They Are and How to Use Them – 213 – EX – Matthew Davis
10 Key Elements Your Website Must Have to Ensure Prospects Choose You – 313 – SB – Amy Howard
Think like a Filmmaker to create a successful digital marketing video. – 413 – V – Robert Gordon
WordPress Project Management – 513 – WP – Tevan Alexander
4:00 – 4:50 PM
Building a Customer-Focused Information Architecture – 114 – EN – Devin Asaro and Greg Harron
Personal Branding Panel – 214 – EX – Elyse Archer (panel Leader), Chuck Hester, Wendy Coulter, Richard Averitte, Christina Blandi, and Steven David Elliot
What is Mobile Marketing? – 314 – SB – Teresa Robinson
The Art of Engaging Interviews – 414 – V – Charles Gupton
eCommerce Domination: How To Build a REAL eCommerce Business Leveraging The Power of Google & Amazon – 514 – EX: Workshop – Sam England
5:00 – 7:00 PM
Networking Party – Lobby Cash Bar, Networking
