Jenny Halasz became an SEO expert by accident, when many ad agencies weren’t looking to hire a new graduate. Fortunately, she began working in an emerging specialty as an affiliate manager and learned all the ins and outs of search engine optimization and pay per click campaigns. Now, as president and founder of JLH Marketing, a marketing and consulting firm, Jenny helps businesses develop strategies for clients through PPC, implement technical website improvements and content marketing through SEO, and give clients tools to measure success through analytics. On May 8th at 11:00, Jenny brings her expertise to DMFB in a tell all session: Revoked! A Case Study of Successful Penalty Removal.
We asked Jenny to tell us more about what attendees can expect from the session.
Q: What is Revoked all about?
A: I am going to share a case study of the most insane manual action I have ever seen. It taught me to question EVERYTHING that I thought I knew about how Google views links. You will be riveted and come away with a whole new set of guidelines for getting, cleaning, and policing links.
Q: What specific areas of working with Google are challenging, even to those experienced in SEO?
A: Manual actions and the war on links in general present a double-edged sword for me. My technical expertise makes it easy for me to clean up bad link profiles, and it’s become something of a specialty of mine, but at the same time, my heart hurts for how Google is going about “cleaning up the web.” While I totally agree that we need less spam, the punitive style of “breaking spirits” that Google has undergone is against everything that I believe in about the open web. They’re encouraging SEOs and webmasters to be highly unnatural in the way that they view their relationships with other sites, and they’re killing the free market economy that the web was built on. It’s a really sad time to be an SEO, in my opinion.
Q: Despite the challenges, what keeps you excited about this field?
A: I love search. It’s fascinating to me, and watching the changes the industry is making to focus on quality content, authorship, and entity relationships is really exciting. I love the detective work of SEO and PPC – finding why something happened a certain way, or ferreting out a complex technical problem.
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