Lisa Jeffries, a 2007 graduate of N.C. State University, has been working in marketing since 2005. Jeffries opened her own firm, Raleighwood Media Group + Raleighwood Event Group, in 2008, where she has helped numerous businesses and charities over the years with extensive marketing plans and professionally-executed events. Well known for word of mouth advocacy for local businesses and making an introduction to friends that can further each of their business interests, Lisas passion for digital marketing and new media opportunities is unlike any in her industry. Jeffries’ favorite philanthropic organizations include SPCA of Wake County, Band Together, Raleigh Rotaract, Transitions LifeCare (formerly Hospice of Wake County), and many more. In her free time, Lisa enjoys spending quality time with her dogs Delta, Tank, and Mason. She also enjoys visiting with local restaurants and bars (Bida Manda and An are two of her local favorites for cuisine, The Wine Feed for afterwork drinks) and cheering on the NC State Wolfpack, no matter the season. You can follow her on Twitter professionally (@rmg_reg) and personally (@ncsulilwolf), as well as read her local shopping blog at iheartretail.com.
Session: 112 10 Things to Know About Email Marketing Now