Creating an optimal user experience (UX) depends upon You (U) understanding your customers and what is important to them. Come to the Digital Marketing for Business conference on May 6-8 at 3 pm to hear Cait Vlastakis Smith of Centerline Digital navigate the human mind without abbreviations!
As part of the #DMFB expert track, UX & Content Marketing: Navigating How Humans Think will explore action-based methods to begin untangling how people think so we can create content they care about. Attendees will learn:
-Methods to uncover what motivates people
-Key questions to ask during content planning
-Simple research methods to apply
-How to turn customer insights into strategic deliverables
Cait Vlastakis Smith is a Senior User Experience Strategist and content creator at Centerline Digital and has experience in a spectrum of industries from corporate to non-profit. She is passionate about connecting business value to human needs through strategic direction. Aren’t you?
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