Jenny Halasz became an SEO expert by accident, when many ad agencies weren’t looking to hire a new graduate. Fortunately, she began working in an emerging specialty as an affiliate manager and learned all the ins and outs of search engine optimization and pay per click campaigns. Now, as president and founder of JLH Marketing, a marketing and consulting firm, Jenny helps businesses develop strategies for clients through PPC, implement technical website improvements and content marketing through SEO, and give clients tools to measure success through analytics. On May 8th at 11:00, Jenny brings her expertise to DMFB in a tell all session: Revoked! A Case Study of Successful Penalty Removal.
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Google+ Your Business at #DMFB14
Pepper Oldziey is a graphic designer with a passion for coding in a way that enhances design, content and search engine readability. Through her company, Peppergraphics, she also helps businesses with branding and marketing strategy. On May 8th at 9:00 a.m., in the Digital Marketing For Business session, Google+ for Small Biz: the Baker, the Landscaper, the Lasik Eye Surgeon and You, she’ll pass on her expertise to help you create a strategy to effectively understand the strategies you need to use Google+ for your business.
We asked Pepper a few questions about the upcoming session.
Q: Why do we need to learn about Google+?
A: Well, if you want to be visible on the search engine, you need to know what Google hopes to learn about you and where they will try to find this information. If you provide it then they will know where to put you online. If you didn’t notice that Google changes the search engine a year ago and the techniques for working with it successfully have completely changed, then this is the time to check it out, learn what you can do for success, and get started.
Q: Do we really need to know how to do this ourselves? Can’t we hire someone?
A: It’s important to at least be familiar with the process, even if you hire someone to take care of your site for you. One year I assisted four different small businesses to recover from cheating web developers and designers who said they know what they were doing who said they knew SEO, and destroyed the budgets of these dear folks. It makes my heart so sad. We don’t need to be lying to or cheating each other. Four clients in a row, local clients, had been cheated like this. I gave them new websites and clean code and good on-site SEO to help them recover. And I taught them how to avoid such scams in the future.
Q: You work with a variety of clients, from businesses to nonprofits to help them get noticed on the web. What motivates you?
A: I love helping people find out the secrets, avoid getting scammed, and learn how to do things wisely themselves. I feel good when I can help people with usable skills and techniques. I also love good design, love doing it everyday, and am fascinated by learning new technology all the time.
To find out more about Google+ and how it can enhance your small business, register for Digital Marketing for Business today!
Learn From Google+ Star Jesse Wojydlo at #DMFB14
Jesse Wojdylo has a problem many of us hope to have: more than half a million followers on social media. But managing that enormous following required a new view of his business and of his life. In the #DMFB14 session, How the Google+ Suggested User List Changed My Business on May 8th at 2:00 PM, Wojdylo will share his experience and tips. The man who once changed his career as a retail manager by Googling: “How to make money online” is now the successful owner of Wojdylo Social Media, a content creation and marketing company, consulting with businesses on how to expand their web presence through search and social media.
We asked for a few insights prior to his session.
Q: What’s the most important thing an attendee will learn from your session?
A: How Google+ can drastically change your life! There are plenty of great reasons to be on Google+. If you’re looking to become known in your field, recognized as a thought leader or want to establish a respected network, Google+ is a great way to do it. I have had the opportunity to meet Tiger Woods, Sports Illustrated swimsuit models and have also helped run a Google Hangout for President Obama.
Q: What’s the key to being successful in social media?
A: See what everyone else is doing on social media and do the exact opposite. That is when you will have success.
If you have questions about expanding your social media presence, get insight from the expert in this session by registering for Digital Marketing for Business today!
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