Content marketing is the biggest buzzword in the digital marketing world since “social media.” Everyone recommends it. Everyone thinks they ought to be doing it. But at the same time, a growing number of observers and pundits are declaring that the easy entry days of content marketing may already be over (if there ever really were such days). Some are beginning to talk about “content shock” or a “content glut.” The fear is with so many piling on the content marketing craze, consumers and prospects will become “content blind.”
But content marketing is not just the latest marketing fad. It is simply the name we’ve given to what has always been most effective for marketing, even before the invention of the Internet. In this session you’ll learn what real content marketing is (hint: it’s not just having a blog), why it is and will remain essential to the marketing of your business long after the faddists have moved on to the “next big thing,” and how to formulate a content marketing strategy that will build your brand’s trust, reputation, and authority, bringing more qualified prospects to your door.
- Expert
- Date:May 7, 2014
- Time:4:00 pm - 4:50 pm
- Event:Raleigh May 6-8, 2014
