Big data: It’s everywhere. How do you move beyond the noise and use big data to craft meaningful customer communications and strengthen these important relationships? Digital marketing expert Kathryn Robinson of Lumen Strategies will participate in a panel, “Data: Big, Little, How to Make it Matter” with Cisco’s Meredith Sarye and icimo’s Bryce Gartner to show you how.
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Anatomy of a Google Penalty at #DMFB14
Jenny Halasz became an SEO expert by accident, when many ad agencies weren’t looking to hire a new graduate. Fortunately, she began working in an emerging specialty as an affiliate manager and learned all the ins and outs of search engine optimization and pay per click campaigns. Now, as president and founder of JLH Marketing, a marketing and consulting firm, Jenny helps businesses develop strategies for clients through PPC, implement technical website improvements and content marketing through SEO, and give clients tools to measure success through analytics. On May 8th at 11:00, Jenny brings her expertise to DMFB in a tell all session: Revoked! A Case Study of Successful Penalty Removal.
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Discover Your Trendsetting Identity at #DMFB14
You’ve seen the pioneers in the industry. They’re the experts that are quoted; the ones who seem to always be ahead of the curve. Now you can find out how they got there, and learn how you can get there too, at Digital Marketing For Business‘ Evolution of the Business Trendsetter on May 8th at 2:00 p.m.
Being a trendsetter isn’t an accident. Learn the key components to developing the personal branding necessary to being a trendsetter. Explore the six stages a trendsetter goes through and find out the difference between the three types of business trendsetters.
Angel Quintana, Founder and CEO of Holistic Fashionista, focuses on helping small business pioneers develop their trendsetting identity. In this session, she shares the lessons and helps attendees identify their personal branding archetype. Want to find out who you really are?
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