mobile marketing Archives - The Digital Marketing for Business Conference

Christopher Douglas May 1, 2014 Leave a Comment

On the Move: Designing for the Mobile Customer @ #DMFB14

Want to learn how to do quality design for mobile devices, including smartphones, tablets, and phablets?

Attend the Digital Experiences & The Mobile Customer session, part of the Enterprise Track at the Digital Marketing For Business Conference (#DMFB14) to learn how to sculpt a solid UX by putting the mobile customer first. These days, more than ever before, customers will bounce off of a landing page in seconds if they don’t like what they see. Learn how to build solid requirements, harness the power of Android and Apple operating systems, and keep the customer always at the forefront of your mind as you design for mobile platforms.

During this session you learn how to:

Identify important customer needs that must be considered in your mobile marketing plan and responsive web design
Leverage innovative technologies to help you reach your customer more effectively
Avoid making the same mistakes over and over

About the Presenter:

Joe Johnston has 13 years of UX experience. Currently, he works for Universal Mind and specializes in delivering consumer-grade enterprise applications, interactive software applications for the web, desktop, kiosks, and mobile and embedded devices. Joe is a member of the Grand Rapids chapter of IxDA. Joe’s talk will be on May 8, 2014 at 1 PM. Connect with Joe on LinkedIn and follow Joe on Twitter.

To attend this session, register for Digital Marketing for Business today!

Holly Larson May 1, 2014 Leave a Comment

#DMFB14 Welcomes Internet of Everything Expert Cisco VP Dominick Delfino

You’ve read the startling projections Cisco has made: nearly half the world will be online by 2017, and Internet users will have five devices apiece. They’ll be using smartphones, tablets, and phablets to gobble up data, most of it video.

Now come meet one of Cisco’s premier experts on digital innovation at Digital Marketing for Business, being held May 6-8, 2014, in Raleigh, NC.

Dominick Delfino, VP, Worldwide Data Center and Virtualization, Cisco Systems, will be serving as the keynote speaker for the conference, delivering the opening address on Wednesday, May 7 at 8:15 AM. He’ll paint a vision of where the Internet of Everything is headed. It’s a fascinating future where big data, wearables, and constant connectivity rule the day — and it’s coming fast. You won’t want to miss this insightful, informative talk from one of the world’s best-known evangelists for emerging technology and a networked universe that connects people, data, processes, and things.

Jim Danna April 14, 2014 Leave a Comment

Learn the Secret of PPC at #DMFB14

Attend the “Internet Advertising – Paid Promotion Options, Tracking, and Optimizing” session at the Internet Marketing for Business Managers Summit – Raleigh NC, May 6, 2014, to learn which types of paid internet ads deliver the highest ROI. Noted SEO expert Phil Buckley will present.

Businesses work hard to master the science of pay per click (PPC) advertising. Internet advertising can be costly, and placing the right bid can take practice. Bidding too high can lead to skyrocketing costs with few conversions. Meanwhile, using the wrong keywords can result in poorly targeted ad campaigns.

Phil organizes the country’s most successful SEO Meetup group every month in Raleigh, NC. He co-founded the Digital Marketing for Business conference with Lawrence Harte in 2013. Learn more about Phil.

The IMBM Raleigh 2014 Summit is co-located with the Digital Marketing for Business (#DMFB14) Raleigh 2014 conference.