White Paper and eBook Marketing

Creating good white paper and eBook content can be time consuming, costly, and can have poor results. Over 68% of tech businesses have white papers and good whitepapers generate 5 to 10 qualified leads per month. Choosing topics, getting experts to provide content, and rewriting the content to entice engagement is not simple. Not to worry, there are some key tactics you can use to find topics that generate qualified leads, simple interview processes for experts, and copywriting methods that you can use. Come to this session to learn how to create white papers and eBooks that generate qualified sales leads.