Understanding what metrics are important to online retailers can be challenging.
Exit and bounce rates while important do not provide insights to how visitors interact with a website, how they navigate, whether they are persuaded to convert or decide to leave.Creating a website that satisfies visitors and convert them into customers requires online retailers to track a new set of metrics.
This session will help attendees understand and track:
- Product page effectiveness index: the index measures the effectiveness of product page designs-Category flow through rate: this index measures how well website navigation is working for visitors
- Early and late stage conversion rates: these rates track visitor behavior based on different buying stages
- Enterprise Track
- Date:May 7, 2014
- Time:9:00 am
- Event:Raleigh May 6-8, 2014
