Date: 5/14/2015
Start Time: 9:00:00
End Time: 9:50:00
Session Number: 108
Speaker(s): Jeanne Frazer
Build your brand with messages that resonate to lower your cost How building your brand with the right message will save you money Building your brand with your marketing message “Marketing can be expensive, especially if it isnt working as well as it should. Before you waste your money on video/digital/web/etc, learn how to really get your message right!” 1. How to discover the disconnects between what you believe your brand is and what others perceive it to be. 2. How to create messages that will resonate with stakeholders. 3. The importance of ensuring you are always “”on brand”” so your marketing dollars will be most effective.”