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[VIDEO] IMBM Speaker Interview | Lawrence Harte | Internet Marketing Basics

Attend the Digital Marketing for Business Conference – Raleigh NC, May 6-8, 2014, to learn the basics of internet marketing including, as Lawrence Harte says, “the three key reasons why businesses should do internet marketing.” Watch this video to see why Lawrence says internet marketing is a“dynamic communications channel.”

• Watch the video
• To learn more about Lawrence Harte visit QIC Learning
• To see a list of sessions, workshops, or to register, visit the Digital Marketing for Business website

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Social Media Marketing at #DMFB14

Attend Social Media Marketing – What Works, How to Measure It, and How to Manage It  on May 6, 2014, to learn about the  social media marketing options available to business managers, how to manage and optimize campaigns, and measure results. Kim Adamof of Raleigh Inbound Marketing will present. The session is being held on day 1 of the Digital Marketing for Business Conference in Raleigh, NC.

Social media presents both enormous rewards — and some risks. Businesses can use social media, SEO, and content strategies to target customers with branded messages, generating leads and closing business.

Conversely, business managers who embark on social media programs without set goals can find that they are extremely time-consuming.  Social media marketing programs can also increase risk as they enable customers to post negative comments about products and services.

Kim Adamof is an inbound marketing expert who helps businesses turn disjointed marketing efforts into smooth connected campaigns with a strong call to action. She creates content that attracts target audiences to websites and captures more customers. Her system combines Internet marketing, social media, SEO, and content strategies to maximize branded messages for greater lead generation.

Learn more about Kim at http://raleighinboundmarketing.co/ and @kadamof.

Register for Digital Marketing for Business today!

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Google+ Your Business at #DMFB14

Pepper Oldziey is a graphic designer with a passion for coding in a way that enhances design, content and search engine readability. Through her company, Peppergraphics, she also helps businesses with branding and marketing strategy. On May 8th at 9:00 a.m., in the Digital Marketing For Business session, Google+ for Small Biz: the Baker, the Landscaper, the Lasik Eye Surgeon and You, she’ll pass on her expertise to help you create a strategy to effectively understand the strategies you need to use Google+ for your business.

We asked Pepper a few questions about the upcoming session.

Q: Why do we need to learn about Google+?

A: Well, if you want to be visible on the search engine, you need to know what Google hopes to learn about you and where they will try to find this information. If you provide it then they will know where to put you online. If you didn’t notice that Google changes the search engine a year ago and the techniques for working with it successfully have completely changed, then this is the time to check it out, learn what you can do for success, and get started.

Q: Do we really need to know how to do this ourselves? Can’t we hire someone?

A: It’s important to at least be familiar with the process, even if you hire someone to take care of your site for you. One year I assisted four different small businesses to recover from cheating web developers and designers who said they know what they were doing who said they knew SEO, and destroyed the budgets of these dear folks. It makes my heart so sad. We don’t need to be lying to or cheating each other. Four clients in a row, local clients, had been cheated like this. I gave them new websites and clean code and good on-site SEO to help them recover. And I taught them how to avoid such scams in the future.

Q: You work with a variety of clients, from businesses to nonprofits to help them get noticed on the web. What motivates you?

A: I love helping people find out the secrets, avoid getting scammed, and learn how to do things wisely themselves. I feel good when I can help people with usable skills and techniques. I also love good design, love doing it everyday, and am fascinated by learning new technology all the time.

To find out more about Google+ and how it can enhance your small business, register for Digital Marketing for Business today!