Jenny Halasz became an SEO expert by accident, when many ad agencies weren’t looking to hire a new graduate. Fortunately, she began working in an emerging specialty as an affiliate manager and learned all the ins and outs of search engine optimization and pay per click campaigns. Now, as president and founder of JLH Marketing, a marketing and consulting firm, Jenny helps businesses develop strategies for clients through PPC, implement technical website improvements and content marketing through SEO, and give clients tools to measure success through analytics. On May 8th at 11:00, Jenny brings her expertise to DMFB in a tell all session: Revoked! A Case Study of Successful Penalty Removal.
[Read more...]
Discover Your Trendsetting Identity at #DMFB14
You’ve seen the pioneers in the industry. They’re the experts that are quoted; the ones who seem to always be ahead of the curve. Now you can find out how they got there, and learn how you can get there too, at Digital Marketing For Business‘ Evolution of the Business Trendsetter on May 8th at 2:00 p.m.
Being a trendsetter isn’t an accident. Learn the key components to developing the personal branding necessary to being a trendsetter. Explore the six stages a trendsetter goes through and find out the difference between the three types of business trendsetters.
Angel Quintana, Founder and CEO of Holistic Fashionista, focuses on helping small business pioneers develop their trendsetting identity. In this session, she shares the lessons and helps attendees identify their personal branding archetype. Want to find out who you really are?
Google+ Your Business at #DMFB14
Pepper Oldziey is a graphic designer with a passion for coding in a way that enhances design, content and search engine readability. Through her company, Peppergraphics, she also helps businesses with branding and marketing strategy. On May 8th at 9:00 a.m., in the Digital Marketing For Business session, Google+ for Small Biz: the Baker, the Landscaper, the Lasik Eye Surgeon and You, she’ll pass on her expertise to help you create a strategy to effectively understand the strategies you need to use Google+ for your business.
We asked Pepper a few questions about the upcoming session.
Q: Why do we need to learn about Google+?
A: Well, if you want to be visible on the search engine, you need to know what Google hopes to learn about you and where they will try to find this information. If you provide it then they will know where to put you online. If you didn’t notice that Google changes the search engine a year ago and the techniques for working with it successfully have completely changed, then this is the time to check it out, learn what you can do for success, and get started.
Q: Do we really need to know how to do this ourselves? Can’t we hire someone?
A: It’s important to at least be familiar with the process, even if you hire someone to take care of your site for you. One year I assisted four different small businesses to recover from cheating web developers and designers who said they know what they were doing who said they knew SEO, and destroyed the budgets of these dear folks. It makes my heart so sad. We don’t need to be lying to or cheating each other. Four clients in a row, local clients, had been cheated like this. I gave them new websites and clean code and good on-site SEO to help them recover. And I taught them how to avoid such scams in the future.
Q: You work with a variety of clients, from businesses to nonprofits to help them get noticed on the web. What motivates you?
A: I love helping people find out the secrets, avoid getting scammed, and learn how to do things wisely themselves. I feel good when I can help people with usable skills and techniques. I also love good design, love doing it everyday, and am fascinated by learning new technology all the time.
To find out more about Google+ and how it can enhance your small business, register for Digital Marketing for Business today!
- 1
- 2
- 3
- …
- 6
- Next Page»
