The Digital Marketing for Business Conference
Where Marketing Solutions are Shared
Big data: It’s everywhere. How do you move beyond the noise and use big data to craft meaningful customer communications and strengthen these important relationships? Digital marketing expert Kathryn Robinson of Lumen Strategies will participate in a panel, “Data: Big, Little, How to Make it Matter” with Cisco’s Meredith Sarye and icimo’s Bryce Gartner to show you how.
[Read more...]
Want to be a business trendsetter? Join Angel Quintana at Digital Marketing for Business on May 8th, to learn how. Angel, who is Founder/CEO of Holistic Fashionista and the author of the upcoming book Mohawks to Catwalks, will share her strategies and secrets for how to break through and achieve success.
Angel is not shy about sharing her story of the struggles and challenges that plagues most up and coming entrepreneurs. “Trial and a ton of errors” is her response when asked how she got to where she is today, “My first business, I was a clothing designer. I didn’t know much about sales and marketing, which resulted in having to close my business because of extravagant credit card debt. It was a tough lesson to learn.”
After reading 300+ books on business and spending $20K on coaching, one day Angel realized that she still didn’t know how to make money. It dawned on her, “I didn’t need more information. I needed more individuality.” It was that moment that Angel got into the art of personal branding and using it to attract her ideal customers.
As with all entrepreneurs, free advice came at Angel from all angles. One piece of advice came after Angel received negative feedback about her website. Taking the criticism to heart, she immediately went in and changed her website to please those who had criticized it. It was then that she was told something that would stick with her throughout the years, “If one person tells you something you do not want to hear and then you go and change everything to please them, are you sure you are cut out to be as successful as you say you want to be?” The advice Angel now gives to others is, “”The universe has a funny way of paving the path for you. If you’re smart, you’ll trust that the master plan is much bigger than you ever thought possible. My words of advice: being a trendsetter is NOT easy, but it’s original and that never goes out of style.”
Angel’s favorite thing about what she does it the fact that she can be her true self. It is also the lesson she brings to her presentation at DMFB, “Embrace your individuality. The tricky part is being brave enough to show who you really are even when it feels scary.” And how scary can it be? According to Angel, “You’ll have to get use to hate mail and people unsubscribing from your newsletter, but when the real fans find you, they will love you forever and that’s the easiest word-of-mouth marketing tactic ever.”
Angel is an amazing success story and helps others reach that same level of accomplishment. Four businesses and 17 years later Angel works at what she truly loves, “Today I’ve made it my business to help pioneers shorten the learning curve to successfully curate and launch a visionary business through the art of branding.” Connect with Angel on Twitter.
Want to attend Angel’s session? Register for Digital Marketing for Business today!
The success of business is simple: Find the consumers who will best benefit from your product or services and turn them into customers. While the concept may sound simple, it is one of the biggest struggles most business owners and managers face. Until now!
As a coach, educator, entrepreneur and author, Alease Michelle McClenningham provides creative, proven and practical systems so that new entrepreneurs can sell more products and services to the right people. She will show you how to define your brand story, focus on the strategies and tools that will make the biggest impact and help best communicate it to your target market audience. The results? You make money doing what you love!
Owner of Alease Michelle Studios, LLC, a branding and design company for small business owners , Alease is also the author of the best-selling book: Greatness is in the Comeback: 12 Action Steps in Discovering Ways to Reinvent Yourself. Alease holds a B.A. in Art Studio/Graphic Design from the University of South Carolina, an M.A. in Visual Arts from Goddard College, and has enrolled in a doctoral program at Argosy University in Instructional Leadership.
After finding herself at professional crossroads in 2004, Alease put her innate strategic planning skills to work. Assessing the positives and negatives of a situation assisted in developing what she calls a Reinventing Action Plan (Rebranding Plan). “This was my time to use this new found opportunity to do what I wanted to do, and not what I had to do” says Alease, “Developing my own brand has been challenging and exciting. I’ve been very successful and a lot of my peers have asked me how I was able to turn a bad situation into a profitable business.”
Alease now loves helping other business owners find their success. By not believing in themselves, thinking that everything has to be perfect and talking and not taking action, Alease finds that many people are their own roadblock to success. She wakes them up! “I tell my clients, ‘stop talking about it and let’s get to working on it.’”
Alease lives by two great piece of advice; “Stop thinking about what other people think of you! Do what makes you happy!” from her father and “It almost seems impossible – until it’s done.” by Nelson Mandela.
Let yourself be inspired by Alease Michelle McClenningham at her session Make A Name For Yourself – 5 Steps Every Entrepreneur Needs To Create A Personal Brand Strategy . Come learn how to find the consumers who will best benefit from your product or services and turn them into customers as Michelle shows you the way to sell more to the right people.
