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Systematize Content Marketing Success at #DMFB14

The right system can help small business owners execute their content marketing strategies, generating highly qualified leads and driving revenues. But which systems work best?

Get an insider’s expert perspective at the Digital Marketing for Business Conference May 6-8 in Raleigh.

Different types of content marketing systems work well for certain types of solution content and industries. Systems offer many features, but each has its own limitations, too, such as content restrictions, inbound lead capture methods, and media channel distribution points.

Different options mean your choice of content marketing system can affect the number of leads generated, lead quality, and costs.

Attend Content Marketing Systems to learn which will work well for your business.

Want to attend this session? Register for DMFB.

 

 

 

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Plan Your Way to Content Marketing Success at #DMFB14

Posting content haphazardly will not push your small business forward. Instead, you must create a content marketing strategy, or plan, that will help you achieve your sales and revenue goals.

At the Digital Marketing for Business Conference you’ll learn how to create and execute a plan that will deliver winning results, while avoiding  search engine and social media penalties. 

This session will guide you through the process of creating a content marketing plan, allocating responsibilities, and executing it consistently. Our presenter will review a sample content marketing plan, along with the key tips for how to deploy it at your company

Want to attend the session?  Register for DMFB.

 

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Use White Papers to See Green at #DMFB14

Creating content for small business marketing is challenging, even when it’s just blog posts.  But white papers and eBooks are valuable forms of content that should be part of a small business owner’s plan.

Here’s why:  68% of tech businesses use white papers to generate leads and move buyers through the sales funnel. Good whitepapers generate 5 to 10 qualified leads per month.

Producing white papers and ebooks can be time consuming and costly. After all that work and money, you still run the risk of poor results. Learn how to create, deploy, and leverage these tools for maximum value at the White Paper and eBook Marketing session on May 6. This informative workshop is part of the Digital Marketing for Business Conference being held May 6-8 in Raleigh.

Choosing topics, getting experts to provide content, and rewriting the content that engages readers  is not simple. Never fear: There are some key tactics you can use to find topics that generate qualified leads, simple interview processes for experts, and copywriting methods that you can use.

Learn how to put white papers and books to work in your business. Register for DMFB.