Diane is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for over twenty-five years. She has expertise in SEO, social and traditional marketing, but her primary specialty and passion is paid search and analytics. In addition to online marketing, she has extensive experience in project management, process workflow, and business process engineering.Diane has worked with a large number of large national and international clients including Lowes Home Improvement, Sirius Satellite Radio, ULTA Cosmetics, Glaxo Smith-Kline and Accenture, among many others. She focuses on providing clients with solid paid search strategies and seamless campaign execution. Diane is also a monthly contributor to Search Engine Watch and SEMRush. She is also a current speaker at the SES conference series, ClickZLive, SMX and Internet Summit.In her free time Diane enjoys live music, yoga, and hanging out with her two dogs. She also serves on the Cisco Civic Council for the North Carolina Food Bank. Diane is heavily involved with mentoring new hires at Cisco and recruitment of new talent from local universities.
Session: 107 Internet Advertising Panel