Enterprise Track
Tuesday 10:00am
Google can build a profile about you that is many magnitudes more subtle and complex than what Facebook has, for all the rich data that there is in Facebook. Google is developing and perfecting algorithms that analyze how you use the web and how you interact with others in your networks. All of that feeds into the personalization of your experience on Google.
The reason Google’s approach is better is that it is coming closer and closer to personalization based on real human behavior, rather than on what we write on our profiles and what buttons we click. For example, Google can cross-reference your search history with that of people in your Google network and decide that you need to see more (or less) of each other when you’re searching.
If you’re in any aspect of marketing, I shouldn’t have to explain to you the value of a well-crafted network. My value proposition to you today, though, is that of all the networks you could build online, your Google+ network may be the most valuable. Why? Because the larger and more influential your Google network is, the more search results you affect.
Mark Traphagen is Director of Digital Outreach for Virante. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.